Eyezen at the Montreal Joue Festival

Feb 22 2016 | Essilor

This year EyezenTM wants to inform consumers.

We are pleased to share with you the activities that will be reaching the general public in conjunction with the EyezenTM media campaign.

To start the year strong, we will be participating in the 4th edition of the MONTRÉAL JOUE Festival, held from February 20th to March 6th, 2016 in Montreal. http://www.montrealjoue.ca

We are the official sponsor of JEUX INDIE (18 years +) held on February 20th from noon to midnight at the SAT (Society for Arts and Technology 1201 Boul. Saint-Laurent). It is a not-to-be-missed activity for all electronic gaming fans from across Canada. Our lounge will allow visitors to discover how to help their gaming performance thanks to EyezenTM with Crizal® PrevenciaTM lenses. Eye fatigue is a symptom of the prolonged use of digital screens and exposure to blue light.  EyezenTM helps you stay on top of your game!

During the March Break, from February 29st to March 05th, we will be at TOHU (2345 Jarry East Iberville Street Jarry and buses 94 and bus 193) from noon to 5 PM. This is a fun-filled appointment to see the game in all its different forms. Both EyezenTM and Crizal® PrevenciaTM will be on site to sensitize families about visual fatigue and exposure to blue-violet rays.

From February 22nd to April 3rd, 2016, our media campaign will be showcased online through several websites using different advertising formats. You can view the advertisements across Canada on websites and view our new ad on YouTube:  https://youtu.be/RDtby3Mhmko   

In addition, we modified our web site to better reach consumers. Our new website is now eyezen.ca.

As social networks are popular, we have set up a competition, “Connect to better relax " to be held from February 20th to May 31st 2016. Consumers will have the chance to enter a draw for a package to stay in a Fairmont hotel in Canada and one of three pairs of glasses outfitted with EyezenTM and Crizal® PrevenciaTM lenses.

Thank you and be Eyezen!

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